About

jacquelyn marks

  • NameJacquelyn Marks
  • LocationBoynton Beach, Fla.
  • OccupationDigital Marketing Professional
  • Emailjmarks@jacquelynmarks.com
  • TwitterTwitter
  • FacebookFacebook
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  • LinkedInLinkedIn

Work Experience

Passionate about all things digital marketing: affiliate marketing, Google AdWords, Google Analytics, social media, social PR and SEO.  I practice professionally and personally. In addition, I have designed dozens of websites using the WordPress platform.
I use Bash and Eclipse on a MAC to perform multiple programming projects utilizing HTML and CSS. Currently, I am working on learning more coding skills using JavaScript and PHP.
At Examiner.com, I cover a range of articles in the marketing industry (advertising, digital, public relations, traditional and trends). I have consistently maintained the top journalist in the business & finance, and marketing & PR categories. My column goals are to provide complete, compelling and accurate coverage.
At Active Data Technologies, I spend my time branding Foreclosure.com. My duties are to utilize digital marketing in many facets to promote the company. I sell advertising placements on Foreclosure.com and ForeclosureFreeSearch.com. I also use HTML and CSS skills via Eclipse and Bash to set up these campaigns.

In the affiliate marketing department, I manage and review all new applications on the direct and Commission Junction program. I answer any questions and help setup promotional tools. In addition, I run monthly reports for the affiliates and suggest ideas to help increase their potential earnings.

When it comes to content marketing, I help contribute quality content about real estate related topics on multiple blogs that are SEO friendly. I also write articles around the web to represent the company. Furthermore, my writing skills are used in email marketing campaigns. I come up with different creative strategies to reach out to potential affiliates and partners.

On a monthly basis, I create infographics to coincide with the editor’s press releases. I help provide ideas for new press releases and other promotional campaigns. I use social media to drive attention and traffic to the press releases and company updates. I manage all the company’s social media accounts – Google Plus, Twitter, Facebook, Pinterest, YouTube and Linkedin.

On a daily basis, I make sure the company’s social media accounts are updated, fresh and responsive to the fan base. In addition to social media, I also contribute to the company’s SEO efforts. I assist, research and recommend different link and keyword campaign strategies. These ideas help optimize multiple websites.

We recently took on interns to help in the marketing department. I am training, educating and managing the interns. I make sure that they understand the company’s policies and teach them the many avenues in digital marketing. I also manage the scholarship program the company offers annually.

I reach out to the schools to inform them about the scholarship. In addition, I answer questions, review entry forms and read the essays. I choose the most qualified entries and submit to the final panel of judges.

For the Broward-Palm Beach New Times, I promoted the newspaper and advertisers at different restaurants, bars, clubs and events. I took photos with the crowds and featured the events’ activities for the newspaper, website and social media. In addition, the team and I collected contact information to expand the market base.
In 2006, I started at the company as a receptionist. I worked my way up to the accounting department, where I would manage invoices and send them through the approval process to be paid. I also executed the release of liens to suppliers for the jobsite’s projects. As I was getting closer to my degree, I asked the company to create a marketing position.

They agreed and I was then in charge of updating and maintaining the website. I also created advertising placements for construction magazines and maintained the company’s job portfolio. As time went on, I also took on a role in the estimating department.

I helped organize plans and specs into divisions for the estimator’s review. I also set up projects on isqft.com and sent out invites to bid on the projects. Finally, I prepared bid packages and completed the pre-qualification packages.

Education

In 2011, I received my B.B.A. in Marketing: Advertising. I was a member of DECA and AMA, while enrolled in college.