About

jacquelyn marks

Work Experience

Passionate about all things digital marketing: affiliate marketing, content marketing, Google products (AdSense, AdWords, Analytics), social media and SEO.  I practice professionally and personally. In addition, I have designed dozens of websites using the WordPress platform.
I am strongly versed in HTML, CSS and WordPress.
Google AdWords, Google Analytics, and Hubspot’s Inbound Certifications.
I manage SEO and paid search (Google AdWords and Bing/Yahoo) accounts for large hotels nationwide.

At Active Data Technologies, I spent my time branding Foreclosure.com. My duties were to utilize digital marketing in many facets to promote the company. I sold advertising placements on Foreclosure.com and ForeclosureFreeSearch.com.

In the affiliate marketing department, I managed and reviewed all new applications on the direct and Commission Junction program. I answered any questions and helped setup promotional tools. In addition, I ran monthly reports for the affiliates and suggested ideas to help increase their potential earnings.

When it came to content marketing, I contributed quality content about real estate related topics on multiple blogs that are SEO friendly. I also wrote articles around the web to represent the company. Furthermore, my writing skills were used in email marketing campaigns. I came up with different creative strategies to reach out to potential affiliates and partners.

On a monthly basis, I created infographics to coincide with the editor’s press releases. I helped provide ideas for new press releases and other promotional campaigns. I used social media to drive attention and traffic to the press releases and company updates. I managed all the company’s social media accounts – Google Plus, Twitter, Facebook, Pinterest, YouTube and Linkedin.

On a daily basis, I made sure the company’s social media accounts were updated, fresh and responsive to the fan base. In addition to social media, I contributed to the company’s SEO efforts. I assisted, research and recommend different link and keyword campaign strategies. These ideas helped optimize multiple websites.

I trained, educated and managed interns. I made sure that they understood the company’s policies and taught them the many avenues in digital marketing. I also managed the scholarship program the company offers annually.

I reached out to the schools to inform them about the scholarship. In addition, I answered questions, reviewed entry forms and read the essays. I choose the most qualified entries and submitted to the final panel of judges.

For the Broward-Palm Beach New Times, I promoted the newspaper and advertisers at different restaurants, bars, clubs and events. I took photos with the crowds and featured the events’ activities for the newspaper, website and social media. In addition, the team and I collected contact information to expand the market base.
In 2006, I started at the company as a receptionist. I worked my way up to the accounting department, where I would manage invoices and send them through the approval process to be paid. I also executed the release of liens to suppliers for the jobsite’s projects. As I was getting closer to my degree, I asked the company to create a marketing position.

They agreed and I was then in charge of updating and maintaining the website. I also created advertising placements for construction magazines and maintained the company’s job portfolio. As time went on, I also took on a role in the estimating department.

I helped organize plans and specs into divisions for the estimator’s review. I also set up projects on isqft.com and sent out invites to bid on the projects. Finally, I prepared bid packages and completed the pre-qualification packages.

Education

In 2011, I received my B.B.A. in Marketing: Advertising. I was a member of DECA and AMA, while enrolled in college.