About

jacquelyn marks

Work Experience

Passionate about all things digital marketing: affiliate marketing, content marketing, Google products (AdSense, AdWords, Analytics), social media and SEO.  I practice professionally and personally. In addition, I have designed dozens of websites using the WordPress platform.
I am strongly versed in HTML, CSS and WordPress.
In January 2015, I completed my Google AdWords, Google Analytics, and Hubspot’s Inbound Certifications.
I manage SEO and paid search (Google AdWords and Bing/Yahoo) accounts for large hotels nationwide.

As a project manager, oversee digital campaigns from ideation to online publications. Publications such as Business Insider, Mashable and Buzzfeed.

I’ve worked on campaigns for eBay, Inc., HomeAdvisor.com, QuizUp, Newsome Law and many more.

At Examiner.com, I cover a range of articles in the marketing industry (advertising, digital, public relations, traditional and trends). I have consistently maintained the top journalist in the business & finance, and marketing & PR categories. My column goals are to provide complete, compelling and accurate coverage.
At Active Data Technologies, I spend my time branding Foreclosure.com. My duties are to utilize digital marketing in many facets to promote the company. I sell advertising placements on Foreclosure.com and ForeclosureFreeSearch.com. I also use HTML and CSS skills via Eclipse and SVN to set up these campaigns.

In the affiliate marketing department, I manage and review all new applications on the direct and Commission Junction program. I answer any questions and help setup promotional tools. In addition, I run monthly reports for the affiliates and suggest ideas to help increase their potential earnings.

When it comes to content marketing, I help contribute quality content about real estate related topics on multiple blogs that are SEO friendly. I also write articles around the web to represent the company. Furthermore, my writing skills are used in email marketing campaigns. I come up with different creative strategies to reach out to potential affiliates and partners.

On a monthly basis, I create infographics to coincide with the editor’s press releases. I help provide ideas for new press releases and other promotional campaigns. I use social media to drive attention and traffic to the press releases and company updates. I manage all the company’s social media accounts – Google Plus, Twitter, Facebook, Pinterest, YouTube and Linkedin.

On a daily basis, I make sure the company’s social media accounts are updated, fresh and responsive to the fan base. In addition to social media, I also contribute to the company’s SEO efforts. I assist, research and recommend different link and keyword campaign strategies. These ideas help optimize multiple websites.

We recently took on interns to help in the marketing department. I am training, educating and managing the interns. I make sure that they understand the company’s policies and teach them the many avenues in digital marketing. I also manage the scholarship program the company offers annually.

I reach out to the schools to inform them about the scholarship. In addition, I answer questions, review entry forms and read the essays. I choose the most qualified entries and submit to the final panel of judges.

For the Broward-Palm Beach New Times, I promoted the newspaper and advertisers at different restaurants, bars, clubs and events. I took photos with the crowds and featured the events’ activities for the newspaper, website and social media. In addition, the team and I collected contact information to expand the market base.
In 2006, I started at the company as a receptionist. I worked my way up to the accounting department, where I would manage invoices and send them through the approval process to be paid. I also executed the release of liens to suppliers for the jobsite’s projects. As I was getting closer to my degree, I asked the company to create a marketing position.

They agreed and I was then in charge of updating and maintaining the website. I also created advertising placements for construction magazines and maintained the company’s job portfolio. As time went on, I also took on a role in the estimating department.

I helped organize plans and specs into divisions for the estimator’s review. I also set up projects on isqft.com and sent out invites to bid on the projects. Finally, I prepared bid packages and completed the pre-qualification packages.

Education

In 2011, I received my B.B.A. in Marketing: Advertising. I was a member of DECA and AMA, while enrolled in college.