- Paid search
- Remarketing (GDN)
For meeting spaces, I ran campaigns for locations around the United States that were inside of hotels. These meeting and events venues were for large Marriott and Starwood Hotels to local independent properties.
We reworked a lot of the websites to make sure they reached the right traffic organically. When we cleaned up the landing pages, we launched paid search campaigns to drive awareness. Our conversion tracking and strategies were based on what was driving and not driving RFPs.