Passion
At a young age, I knew that I’d grow up to be a businesswoman. I pictured myself working in a high-rise building with a fancy C-suite title at a big corporation. I followed my curiosity and found my passion. It led me to be the baddest search marketer out there.
My path eventually led me to the agency life. The passion I feel for this industry hasn’t changed since day one. I am exactly where I am supposed to be.
Digital Marketing
For some people, it can take a lifetime to find their true calling. For me, I started as a commodities broker. I spent years cold calling and feeling unsatisfied. In 2011, I took my first step into digital marketing.
I started learning everything there was to know about affiliate marketing. From there, I grew into content generation, social media and eventually search. I found my true love in search engine optimization (SEO), paid search, display and remarketing.
Those avenues of digital marketing is where I felt the most excited. I love meeting with various clients in different industries and coming up with new opportunities.
Simplicity
“Simplicity is the ultimate sophistication.”
~Leonardo da Vinci
There is something beautiful about keeping thing simple. In today’s world, we are bombarded by so many factors that surround us. It begins to feel cluttered and unproductive.
Simplicity isn’t a lost art. It’s a critical part of being successful. As a businesswoman, I found that explaining, educating and training in a simple and straight-forward fashion was constructive. It can make the most complex issues easy to understand.