About Jacquelyn Marks
The youngest of three, Jacquelyn was born and raised in Fort Lauderdale, FL. Even as a child, she loved the business world. Once she got past selling lollipops to her classmates, she worked out numerous arrangements with local veterinarian offices and rescued over two dozen homeless cats and kittens.
When she graduated high school, she used her business and sales skills to trade commodities as a licensed series 3 broker. After four successful years, she decided that it was not enough. She enrolled at Florida Atlantic University, where she graduated with her BBA in Marketing: Advertising.
At FAU, she participated in the Google Online Marketing Challenge. She led a team of classmates and had the most successful Google AdWords campaign out of her entire graduating class. The success of the campaign helped her land a digital marketing position before graduation.
By the time she finished college, she had already managed a well-known (dot) com’s affiliate program, search marketing campaigns, and content strategies.
On the side, she took a position as a freelance writer at Examiner.com. Within the first two months, she was listed as their top journalist in the Business & Finance, Marketing & PR, and West Palm Beach categories.
What differentiates Jacquelyn’s work experience?
Raised by a hospice nurse and Brooklynite salesman, Jacquelyn learned the different ways to approach target markets. She understands the importance of tone when creating campaigns. Not only does her keen eye for detail help her clients’ succeed, Jacquelyn values the importance of research.
Since the moment she stepped into the business world, she has always stayed up-to-date with the latest trends and studies. She uses that education to implement new and creative projects.
Let’s have a Q&A with Jacquelyn Marks:
What three marketing books have had the biggest impact on your thinking?
Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday was a great book. The most influential thing about Ryan Holiday was that he always took risks and never cared about what people had to say. He takes all aspects of marketing and explains it in the most logical and relatable way.
Confessions of an Advertising Man by David Ogilvy is a must-read for anyone who is thinking about marketing, just getting into marketing, or a veteran in marketing. First and foremost, the book is by the king of the industry; to me, there will be no other creative being that will ever top the mind of David Ogilvy. Even though this book was first published in 1963, it still relates in many ways to this fast-paced, technological society.
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards is a book that every digital marketer should have their hands on. As someone who has always followed Google’s updates on a regular basis, it is interesting and inspirational to hear how the search engine giant became what it is today. Edwards is an excellent writer and kept my attention from beginning to end.