I am going on nearly seven months at MDG Advertising as their Search Marketing Campaign Manager. Over the weekend, we celebrated the holidays together with a night at Atlantic Grille, sleep over at The Seagate Hotel & Spa and brunch at The Seagate Beach Club. It was by far the coolest work holiday extravaganza I’ve ever experienced. However, that is not what I wanted to tell you. Today, one of my campaigns was featured on AdWeek.com as, “The 5 Best Waze Campaigns of 2016.”
How freaking cool?!
The article talks about the benefits of using location-based marketing to encourage users into nearby places. We launched a Waze campaign for our client, MD Now Urgent Care. It’s such an incredible honor for this campaign to be mentioned alongside other worldwide agencies like Universal McCann. Also, the other featured brands were Gramercy Pictures, Staples, Coca-Cola, and Mopar.
When I was first introduced to search and location-based marketing, I fell in love. I have so many blog posts around the web about how much passion and excitement that this career has brought me. Today marks another day in history for my career. I feel like this was a wonderful pat on the back saying good job. Those are the little victories in life that make me happy.
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Clients will demand more transparency There s a lot of talk about transparency in location intelligence on the client side, but when push comes to shove, many agencies and marketers currently look the other way.