I am excited to announce that I am launching a new website. This new website, www.ShesSoDigital.com, is my new project to help educate readers (and myself) about the digital marketing industry. I am going to continue my future tips on…
March marked my second anniversary as a digital marketer. This was also the time for my annual review (and raise!) at Active Data Technologies. I am proud to say that I am no longer the Marketing Associate, but I am…
I first learned about this website when I read Ryan Holiday’s Trust Me, I’m Lying: Confessions of a Media Manipulator. He talked about how he was able to reach out to many media professionals and promote his clients by lying. …
Today, I spent most of the day hopping from airport to airport. When I was on my connecting flight to South Carolina, I sat next to these two young kids. It was a male and female, maybe 18 or 19…
When a start-up hits the market, there is a reason to celebrate. However, this is only the beginning. The next step in the business cycle is growth. This should happen indirectly through either user acquirement or producing additional customers. The…
Good morning everyone! It is another beautiful day in South Florida. The weather is starting to cool down more (finally the feel of a season!). I have been doing a lot of thinking on how to make 2012 an amazing…
Last year was definitely a huge change in my career. I left the construction company of over five years and entered into an Internet company going on a year now. I got this job before graduating college, which was more…
Social media marketing is a way to set up connections through social media sites like Google+, Facebook, LinkedIn, Twitter and YouTube. By utilizing the social features of the web, social media marketing is capable to connect and network on a…
People often confuse advertising with marketing or vice versa. Both are important, but very different. Understanding the difference between each term can put a company on the road to a desirable growth. Here is a rundown on the how marketing…