Every Sunday morning I wake up and go outside to get the newspaper. In today’s Sun Sentinel is an article written by a Staff Writer, Johnny Diaz. The article Out of the loop on social media quotes local digital marketing “professionals” talking about their experiences. Since this article touches on my favorite industry, I am going to voice my opinion on these quoted remarks.
First, let us begin with a Boca Raton business analyst named Sharon Geltner. Ms. Geltner, I am sure you have a full understanding of social media since you present workshops such as “You Are Not a Dinosaur.” These open discussions teach individuals how to use and maintain social media profiles.
Geltner says, “People feel overwhelmed. They see social media as like the devil that you don’t know and the devil that you do.”
Did you just compare social media with the devil?
At the end of the article, Diaz wrote about Geltner’s sessions, where she holds a social media prayer. This prayer is for the users who are overwhelmed with all the apps and the hang-ups of learning how to use each one.
Please tell me that I am reading this all wrong.
First, do not ever compare or use social media in reference to anything regarding religion. The only time religion should take place in this industry is when a religious institution is trying to share their events, services or charity causes. Sigh.
Let us continue.
Diaz continues and quotes 29-year old Diana Pierre-Louis. She is a digital media specialist at Palm Beach State College in Boca Raton. Pierre-Louis feels it is a digital marathon to stay up-to-date with digital marketing. If it seems to be exhausting as a marathon, then consider another profession. That or take the advice of Diaz’s tips and save time with a program, which allows you to post across multiple platforms at once.
This may lessen the 25 hours a week on Picasa. Why would someone spend that much time on Picasa (and LinkedIn), but never joined Pinterest? Spending that much time on Picasa must mean quite a few photos circulating online. Pierre-Louis, ever try going viral and sharing the photos? Pinterest may be able to help with that. This obviously is just my opinion.
So far, the two people who Diaz quoted are not resourceful experts in the industry. Geltner, do not ever reference social media to religion. The two do not mix like ketchup and white shirts. In addition, no one is going to understand every single app out there unless that is his or her job. There must be hundreds of photo altering apps like Instagram. Pick one and learn it.
Pierre-Louis, a career should never feel exhausting as a marathon. Either it is time to reevaluate the career decision or take a vacation. I love being on social media and increasing my engagement levels with the users. It makes me feel like I just walked right through that marathon past the finish line without breaking a sweat.