Recently, I have received numerous emails from recruiters about digital marketing job offers. These recruiters contacted me through LinkedIn. In the past month, there was one person who stood out more than the rest. This was a job offer from an owner of a company.
Normally, I ignored the random job offer emails that came in. They all seemed to be unreal or incredibly farfetched. However, this particular offer stood out. I received an email from an executive at a company (will remain unnamed).
This person explained to me that their marketing person was moving, and they needed to fill the position. The position seemed that it had opportunity for growth and the initial offering was more than what I earn now. We chatted back and forth via email a few times. The person pointed out specific blog posts that I have written about the industry and my experiences.
The email clearly showed that this person did their research on me. I was (and still am) truly flattered. However, I decided to pass on the opportunity. Before you judge, I will explain why.
They said this position had room for growth. It could potentially lead to a director-type position in the company one day. When I looked at their website that showed the team, the VP of Marketing was someone who has the same last name as the company. I will never trump a family member.
Okay. Maybe I am reading too much into it.
The other reason I decided to decline the offer was a question they asked me. The question was asking if I was a great marketer or a digital marketer. This position did include digital marketing duties, but it was more of a traditional role. When I read that question, I immediately knew the answer – a great digital marketer.
When it comes to digital marketing, I know that it is my niche. I get excited reading about new technology trends. I love trying to over analyze new advertising strategies that these social networks plan to implement. If I was to lean more towards a traditional position, I am afraid that I will not be able to keep up with the innovation this industry does have to offer.
In addition, I have a certain loyalty to my current job. Well, more towards my boss for teaching and pushing me to learn more about the industry. My time will come, but that time is not now.
What would you have done?
This photo is courtesy of Microsoft Clip Art