In a recent post, I announced a new fitness and nutrition blog. Now that the blog is building up with content, it is time to increase the traffic. One of the avenues that I plan to use to drive traffic is Pinterest. With about 61 million users a month, it would be foolish not to utilize this platform.
Logo
The first step is to create a logo. Any photos or informational images that I plan to post on Pinterest needs to have my logo on it. I used Photoshop and designed a simple and clean logo. The logo will be on every image that I post to Pinterest.
I want people to recognize my logo, and create a powerful synergy across multiple platforms.
Get Creative
It is time to get creative with what I am going to post on Pinterest. I am not going to go backwards and place the logo on images that I already posted. Moving forward, I will add logo to the images. On my personal pinterest, I find that my most repinned images are workouts and mac & cheese dishes.
Yes, I said mac and cheese.
As for workouts, I am going to create small png or gif images that feature simple workouts. On these images, the logo will be in bold on the top. These images will be mobile and printer-friendly. At the gym, I have printed HIIT workouts and brought them with me to sit on the treadmill.
Imagine more people do this. Let us pretend that for a moment they left that printed workout on the treadmill. The next person, granted the cleaning people do not grab it first, will find it. With my logo on it, that new person knows where to find more workouts by yours truly.
Another way to get creative is to make infographics. I can build these infographics with featured recipes, nutritional information and workouts.
These are a few ideas that I have to start off my Pinterest marketing campaign. Do you have other ideas? Let me know in the comment section below.
