- Google AdWords
- Search Network
For this account, we ran search campaigns for a multi-location ABA Therapy organization. They provided in-home and classroom therapy services for children who have special needs. We researched various ways parents were looking for professional services to help their children.
The reach included creating 35 separate campaigns that targeted specific regions throughout the United States. The budget was low, so we needed to get highly targeted with our efforts.
The KPI’s for this client was contact form submissions and phone calls. Since this topic targeted a lot of parents, who were still in a research phase and needed a certified professional to understand next steps.