Social media marketing is a way to set up connections through social media sites like Google+, Facebook, LinkedIn, Twitter and YouTube. By utilizing the social features of the web, social media marketing is capable to connect and network on a much more tailored and active level than conventional marketing.
A social media-marketing plan can be as straightforward as having a blog, a Facebook fan page, a Twitter account, or “Digg”ing something. On the other hand, it can as complex as having a full campaign that includes blogs, social networking, Twitter and YouTube viral videos.
The easiest form of social media marketing is to include entries for submissions and ratings on social news sites like Digg, Reddit and StumbleUpon. When one comes across a Digg voting counter or like a page that is ‘stumbled upon’ is social media marketing in action.
This type of marketing is simple to implement. It can also be very effective for campaigns when promoting a website or blog.
Blogs are similar to traditional media. In regards to sending a submission to a newspaper or magazine, the copy is now available digitally. In addition, blogs provide a way for people to speak out about certain topics. They can even educate readers on industry news.
For marketers, it has become very important to have a presence on social networking sites. Websites like Facebook, now offers a subscription option to one’s favorite movie star, musician, news writers etc. Social networking is an excellent way to hype fans about a new product entering the market.
This medium allows marketers a place to get the word out on new products or services. It also allows customers to interact with their experiences. Social networking is a great way to have a solid starting point for a product or service to go viral.