Everything seems to be going great with social media, right? The boss is supporting, the perfect strategies are in place and ROI is all figured out. Wait! There is one important aspect missing—brand voice. If there is no brand voice,…
When a start-up hits the market, there is a reason to celebrate. However, this is only the beginning. The next step in the business cycle is growth. This should happen indirectly through either user acquirement or producing additional customers. The…
Over the weekend, I received my first magazine from NYLON. This magazine came to me as a promotional offer when purchasing clothes from Forever21’s website. The magazine includes content about fashion, music and makeup. I am curious about their conversion…
I made a Twitter account for the fan website. I followed everyone that ABC’s official Twitter page followed. I started posted links back to the website with #OnceUponaTime. The twitter account reached to about 50 followers and slowly picking up….
Social media marketing is a way to set up connections through social media sites like Google+, Facebook, LinkedIn, Twitter and YouTube. By utilizing the social features of the web, social media marketing is capable to connect and network on a…